Tuesday, December 24, 2019
How Tv Commercials Influence Consumer Cosmetic Products...
Content Abstract 2 Chapter One: Introduction and Overview 4 1.1 Research background 4 1.2 Introduction of selected case 6 1.3 Research aim and questions 10 1.4 Methods of the study 11 1.5 Research significances 11 1.6 Thesis structure 12 Chapter Two: Literature Review 12 2.1 Advertising 13 2.1.2 TV commercials 18 2.1.3 Elements of TV commercials 21 2.2 Customer behavior 23 2.2.1 Theoretical foundation 23 2.2.2 Factors influence consumers purchase decision 24 2.3 The relationship between advertising and customer behavior 26 2.3.1 The aspects influencing advertising information 26 2.3.2 Consumer response process: AIDA Model 27 2.3.3 Previous studies related to topic 29 2.3 Summery and hypotheses 31 Chapter Three:â⬠¦show more contentâ⬠¦Each respondent receives a questionnaire package that includes the questionnaire itself, a consent letter and a free gift (SK-II cosmetics samples). And each respondent is asked to fill the questionnaire there and then. All the numerical data from questionnaires are imported in SPSS 18.0, for frequencies, percentages and means. Grounded research results, the female customers are the main group of investigation (93.97%). The respondent aged 31-45 form the largest age groups (40.96%) while the ones over 60 are the smallest age groups. The monthly income of respondents is range from 3000RMB to 12000 RMB (68.66%). As well, the most respondents have bachelor educational background (45.78%). Overall, SK-IIââ¬â¢s TV advertisements on toner products exert a moderate impact on Chinese customersââ¬â¢ decision of purchase (=2.98). Further, relied on AIDA modal, it could be seen that the SK-II TV advertisements influenced Chinese customer the most in the attention stage (=3.64). TV commercial elements also exert moderate influence on Chinese customersââ¬â¢ purchasing decision on SK-II toner products (=3.18). Specifically, SK-IIââ¬â¢s product brands have a high impact on Chinese buyersââ¬â¢ toner purchasing decision (=3.18) while the companyââ¬â¢s product presenters and persuasive messages inShow MoreR elatedConsumer Behavior and Marketing: Factors Influencing Consumer Behavior1865 Words à |à 8 PagesConsumer Behavior Marketing In their process of goods and services consumption customers are influenced by different factors that marketers study in order to satisfy customerââ¬â¢s needs. This research made on consumer behavior is important for companies in order to successfully establish their marketing plan, to sell their products or services and also to establish a good relationship with customers. In this paper work the three factors that were chosen to describe the impact on consumer behaviorRead MoreAdvertising and Its Effect on the Demand Curve2038 Words à |à 9 PagesHowever, what purpose does advertising serve for consumers and suppliers in the market? In this report, it is to examine the relationship between advertising and the market demand curve. Moreover, the impact that advertising brings toward the consumers and the company supplying the product or service. It is no doubt that peoplesââ¬â¢ income is always limited relatively to peoplesââ¬â¢ wants. Consumers therefore have to make choices among different products and services (Pamp;S) to satisfy their unlimitedRead MoreEffects of Advertisement on Indian Children3450 Words à |à 14 Pagesaged 7-15. Methods: Cross-sectional study was conducted on children and parents with two separate independent questionnaires. 500 students from schools and 120 families are the subject of the study. Results: Rise in the sales of junk food, growth in TV ads, harmful content broadcasting, and no regulation over unhealthy food and development of bad habits among children. Conclusion: à Strict enforcement of regulations on advertisements in any form, corrective measures and a need of guidelines under theRead MoreSwot Analysis : Marketing Mix3538 Words à |à 15 Pagesand use associated with cosmetics product. The found paper analyzes the make-up market, the company Avon placement in INDIA S market, pinpointing the companyââ¬â¢s main opposition, population segmentation. After analyzing data from survey shows that most women acquires cosmetic products from Avon company, the reps role being extremely significant. Most women buy products through the catalogue, 77% of them while using the products every day, often buying the personal care products. KEY WORDS: marketingRead MoreThe Role Of Television Advertising On Lifestyle And Purchase Behavior Of Youth Of Delhi / Ncr Essay3509 Words à |à 15 PagesAn analytical study on role of TV advertising in affecting lifestyle and purchase behavior of youth of Delhi / NCR. Abstract: Television is an integral part of our life and the advertisements on it play vital role in changing behavior of consumer through different techniques and patters used in it to persuade the consumers. The youth spent more time in watching television and they are deployed by the ads and satisfied too with the promise the advertisements are making with them. In this studyRead MoreBody Shop in China4288 Words à |à 18 Pagesnaturally inspired, ethically produced beauty and cosmetics products. However, it has no market share in China yet. This paper provides an insightful perspective on this company and its products, as well as its competition that it may encounter in the future. The authors also point out the necessity of its impendent entry into China, supported by theoretical and practical evidence. Then, using sampling questionnaire survey, the paper explores how the Body Shop should choose its target market withRead MoreThe Impact Of Advertising On The Buying Behavior Of Youth4012 Words à |à 17 Pages TABLE OF CONTENTS (Minor Variations are possible) S.No Particulars Page No 1 Introduction 3 2 Objectives of the study 4 3 Review of Literature 5 4 Research Methodology 6 5 Buying Behavior 7 6 Consumer Behavior 8 7 Questionnaire- Analysis Interpretation 9 8 Conclusion 19 INTRODUCTION Communication is the name that we give to the numerous ways that human being has for keeping in touchof others. Communication is the process of exchange of ideaRead MoreImpact of Television Advertisements on the Buying Decision of Consumers of Consumer Durables17484 Words à |à 70 PagesAND DESIGN OF THE STUDY 1.1 INTRODUCTION Advertising is the principal method of demand creation the other important method being the employment of salesman. In advertising, sales message is conveyed to millions of buyers for influencing the consumer choice of goods in the market. Again it is advertising that has enabled the businessman to make continuous mass production for the wide market. Though these have been criticized from the opponents of advertisements regarding the high cost and misleadingRead MoreEssay about Consumer Behaviour: Case Example of Loreal5020 Words à |à 21 PagesConsumer Behaviour For a product or service of your choice select a print or broadcast advertisement or campaign. Using appropriate theories and modules explain how your chosen marketing communication seeks to influence consumer behaviour. 1. Knowledge and understanding of psychological core: attention, perception, motivation, learning, attitude, and memory. 2. Knowledge and understanding of consumer culture: social class, household influences, personality, lifestyle, values and socialRead MoreInderstanding Consumer Behaviour Towards Luxury Products14749 Words à |à 59 PagesA Report On Understanding Consumer Behaviour towards Luxury Products By Jitesh Sanghvi MMS ââ¬â 137, Marketing Year 2009-10 K J Somaiya Institute of Management Studies Research Understanding Consumer Behaviour towards Luxury Products Understanding Consumer Behaviour Towards Luxury Products By Jitesh A Sanghvi Under the guidance of Mar. Nilesh Talreja Senior Executive Interface Communication ______________ Designation SIMSR, Mumbai K J Somaiya Institute of Management
Monday, December 16, 2019
Medicine and law Free Essays
Kong-lung, Consultant Forensic Pathologist (Kowloon) Forensic Pathology Service, Department of Health Introduction Obviously, this was to protect the public from quackery. Fees for the doctors were paid by the State. If unsatisfactory results followed a course of treatment that had departed from the orthodox, the doctor responsible would be liable to punishment, which could be very harsh. We will write a custom essay sample on Medicine and law or any similar topic only for you Order Now Similar legal restrictions on medical practice were also found in other early civilizations such as Babylon and India. It is now a firmly established belief that legal and ethical considerations are integral to medical practice in the planning for the care of the patient. With the advances in medical sciences and growing sophistication of the legal framework in modern society as well as increasing awareness of human rights and changing moral principles of the community at large, doctors and other healthcare workers alike are now frequently caught in difficult dilemmas in many aspects arising from daily practice. Examples are plenty such as the duty to respect informed onset, truth-telling, breach of confidentiality, disclosure of medical errors, rationing of scarce health resources, biomedical research, organ donation, etc. Besides, there is also growing anxiety both within the medical profession and in the community regarding increasing trends of complaints and lawsuits against doctors. From the bitter experience of many doctors who were engaged in complaint or lawsuits in the past, many of them had resulted from failing of their doctor-patient communication skill or inadequate ability to comprehend and resolve dilemmas in clinical settings. Throughout the history of mankind, medical legislation has continuously evolved to regulate the practice of medicine. The fundamental objective is to safeguard the standards of the medical profession and to protect the public against unskilled vendors of medicine who would be as injurious to the community as other criminals. The Justinian Code of the Byzantine Empire in 529 AD is probably the earliest law code found to contain clauses to require educational standard and proof of competence of doctors by examinations. It also restricted the number of doctors in each town and penalties were imposed for alphabetic. By 12th century, there were well established medical legislations in Italy, namely the edict of Roger II of Sicily in 1140 and Frederick II in 1224, to prescribe organized medical teaching, set courses, examinations and qualifications. 3 Medical ethics has developed into a well based discipline which acts as a ââ¬Å"bridgeâ⬠between theoretical bioethics and the bedside. L The goal is ââ¬Å"to improve the quality of patient care by identifying, analyzing, and attempting to resolve the ethical problems that arise in practiceâ⬠. In addition to our moral obligations, doctors are also bound y laws and official regulations which form the legal framework regulating medical practice. It is now a universal consensus that legal and ethical considerations are inherent and inseparable parts of good medical practice across the whole spectrum. The disciplines of law and ethics in medical p ractice overlap in many areas and yet each has its unique parameters and distinct focus. In Hong Kong, laws on public health and medical practice, essentially an adoption of the English Acts, had been introduced from the early days. The monumental principles that apply generally to medicine or health care at large are: (a) respect of patientââ¬â¢s autonomy; (b) the principle of malefaction, I. E. , the duty to avoid harm or injury to patients; (c) the principle of beneficence, I. E. , the duty to do good to your patients, relieve their pain and suffering and to save life if you can; and (d) the principle of justice and act fairly. Meaning of Law and Medical Ethics in a Nutshell The values that encompass the four fundamental principles in medical ethics are self-evident. They are considered to be doctorââ¬â¢s prima facie duties to the patients and society. It is necessary for a doctor to take all of them into account when they are applicable to the clinical case under consideration. Not infrequently, when two or more principles apply, they may be in conflict. For instance, the decision to operate on a case of acute appendicitis involves at least two competing prima facie duties on the part of the doctor. At one end, the doctor is obliged to provide the greatest benefit to the patient by performing an immediate appendectomy. At the other end, surgery and general anesthesia carry risks and the doctor is under the obligation to avoid causing harm to the patient. The solution adopted must base on a balance between the demands of the competing principles by determining which carries more weight in the particular case. In the case of appendicitis, a generally accepted rational calculus holds that the patient is in far greater risk of harm from a ruptured appendix if the doctor do not act, than from the operation and anesthesia if the doctor proceed to surgery. In its simplest context, law can be defined as enforced rules devised by the State to govern the behavior of its members for the mutual benefits of all. Observance of the rules must be guaranteed by some kinds of sanction erected against the rule breakers. In addition to laws for the general public, doctors are bounded by certain specific rules stipulated in statutes as well as code of professional conduct laid down by the official regulating authority, namely the Medical Council, and administrative codes set by the institutions. Together, they form the legal framework regarding the practice of medicine, violation of which may lead to criminal or civil liability, or disciplinary actions. In addition to legal obligations, there are also expectations of society for the doctors and the goal of the profession eased on long established moral principles of self-evident value, which define the moral framework of medical practice. Medical ethics can be defined as a self-imposed code of conduct accepted voluntarily within the medical profession, the observance of which depends on oneââ¬â¢s conscience and moral values. Law and Medicine Law and medical ethics are both dynamic and are in a constant state of change with time due to changing circumstances and societal values. Thus, new legislation and court decisions give rise to changes of the law and new ethical issues emerge in response to challenges rated by new technology, law or other influence. There is also wide difference in law from country to country because of factors regarding religion, culture, traditions, political systems and social standards. Broadly speaking, medical matters come into interaction with law in four aspects: (a) legislation and administrative regulations affecting medical practice; (b) court Judgments on problematic or controversial ethical issues in medicine; (c) medical matters or personnel may become subjects of lawsuits when issues of medical malpractice or alleged medical negligence arise; and (d) use of medical matters s evidence in courts for other criminal or civil proceedings such as cases of homicide, rape, wounding, workmanââ¬â¢s compensation, insurance claims and the like. Fundamental Principles in Medical Ethics Medical ethics is an applied ethics which involves examining specific controversial issues such as abortion, breach of confidentiality, end-of-life care, rationing of scarce medical resources. The objective is to try to identify the issue concerned, analyze it with reasoned ideas and arguments and arrive at a viable and morally acceptable resolution for it. In the realm of medical practice, it is official to hold rules or principles that are absolute in view of the many variables that exist in the context of clinical cases as well as new issues that arise as a result The Interaction of Law and Ethics in Medical Practice Despite their distinctive roles, law and medical ethics overlap in many areas. It is indeed difficult to dissociate the legal and ethical basis of the professional duties of doctors. For instance, both law and medical ethics address to issues of confidentiality, euthanasia, abortion, use of dangerous drugs, medical malpractice and the like. 4 Volvo. 8 NO. 6 How to cite Medicine and law, Papers
Sunday, December 8, 2019
Cango Week free essay sample
Go is a company with great ideas and visions for their future. They have identified a trend in the gaming industry that is certain to bring them success; online gaming. While they have a general idea of how this will be done, it is mostly in the mind of the boss. Delegating the investigation of how to attain these goals to his subordinates proves challenging as there is a good amount of disorganization within the company. There are varying levels of organization and strengths within the staff of the company. Debby seems to be the most knowledgeable and organized of the group while Nick feels that he is organized and on top of everything but he is gravely mistaken. His organizational skills leave something to be desired. The boss, ââ¬Å"Coachâ⬠, is great at involving the group in regular communication gatherings where they are briefed on what is required of them that week/day. We will write a custom essay sample on Cango Week or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The boss is also strong at encouraging participation in these meetings. Debby seems to be the one person that brings everyone together to become a more cohesive team and one that thinks more clearly and in a more organized way. Debby is also great at teaching others how to best prioritize by using Gantt charts to map out their deadlines. I recommend that Debby acts as a type of supervisor and is allowed to guide the others to become more organized in their daily activities. This can be accomplished by identifying more of the moderately difficult and specific goals and making them more visible to everyone within the group. Also, more group participation should be encouraged; meetings seemed to be much more productive when that occurred. References Class Videos
Saturday, November 30, 2019
Third World Essays - Aid, Humanitarian Aid, Poverty, Extreme Poverty
Third World Most of the world's population resides in - and the overwhelming percentage of that population's growth occurs in the incredible diversity of places we call the Third World. Third world includes America's south of the United States; the whole of Africa; Asia apart from the Soviet Union, China and Japan; and the Oceanic Islands apart from Australia and New Zealand. Majority of these Third World countries is in complete poverty and due to that these countries face internal conflicts. The citizens of the Third World countries are facing many difficulties such as poverty uneven economic share in the world economy, and injustice. Hunger; lack of shelter, health care and the less advanced technology are major aspects of this worldwide dilemma. Many people die from starvation in smaller, underdeveloped countries, especially those in Africa. Due to their financial problems, the people lack proper shelter and clothing to keep themselves warm and clean water to keep their living areas hygienic. Since they lack adequate shelter and clothing, diseases break out and these diseases develop a lot easier with poor nutrition. Third world poverty has developed for various reasons. In general those are; lacking social security; lacking natural resources and nutrition; and having no financial stability. A third world country is economically depressed and continues to grieve. Most third world countries don't have social security or welfare. These countries cannot afford to support their citizens. Unemployment rates are extremely high and wages are drastically low. As a result, the people of those countries have no or insufficient income to keep themselves surviving. These extreme poverty situations could lead to hostile actions against the governments where governments are usually blamed for the problems. The effect of the decline in living standards in the poor countries increases potential for political violence as an impact on the government. There have been over twenty violent protests in recent years (late 1980s) specifically against the austerity measures imposed by the IMF, with over 3,000 people killed in those protests. Political violence or in other words reactions to the government will continue in the future as long as the needs of the citizens are not met. For the time being these impacts are passed over lightly by the third world governments but it is hard to predict the long-term effects of this cover-up. There are a variety of Third World countries in the world. Some are ruled democratically and give hope that they will manage to better off soon enough, and the rest are authoritarian regimes. In fact the political instability may make it more difficult for democratic regimes to survive, especially in Latin America, and may be replaced by authoritarian regimes which would be a step taken backwards. Plus the liberal, market economy may loose its popularity and new regimes, rejecting free market, may replace it. However a second approach: Poverty breeds Poverty , could also be developed. In Third World countries people are born into extremely poor societies and grow up there. Becoming adults, they are usually destined to be poor for all through their lives. When adults, they struggle to earn money and try to get rid of their individual poverty but the efforts are not met. Therefore these people become extremely discouraged and loose self-respect. Eventually they become associated with being poor and ignorant. As a result they neither look for their rights nor try to get better off. Another effect of poverty is the national shame it creates among the citizens of the Third World countries. Besides having individual poverty concerns, the citizens are also witnessing that their country has no or very low political prestige among the other world countries. Realising this fact, the citizens lose trust and respect to their governments. They either start to feel alienated or to blame the government. When they feel alienated the citizens want to run away from the poor country and start a new life where it's possible to be better off. These try to immigrate to first world countries where they could be employed and paid adequately. The second group that develops a mistrust towards the government are more likely to protest it and in more serious cases rebel against the government or the regime. Unlike
Tuesday, November 26, 2019
Coulumbs Law Lab Report Essays
Coulumbs Law Lab Report Essays Coulumbs Law Lab Report Paper Coulumbs Law Lab Report Paper This relationship is described by the following equation: Equation 1: In this equation, and are the charges on point charges 1 and 2 and r is the distance between the two charges. The direction of the force in this special case is always along a straight line drawn between the two charges. Additionally, it is important to note that charge is conserved; it can be moved but cannot be created or destroyed. Specifically, in this lab, we will move the charges around to setup a test of Coulombs law on a simple electroscope. As mentioned above, he experiment will be split into two parts, first measuring the force as a function of distance and then we will look at how the magnitude and sign of the charges affects the force. Lastly, we will use Equation 1 above to determine the amount of charge (in Coulombs) that we can generate with static electricity. 3. Experimental Setup The apparatus used in this experiment included: an electroscope chamber with suspended sphere and top cover, 2 guide blocks with spheres, cotton and wool squares, plastic rods, and a white vinyl strip. It is crudely drawn below. Figure 1 Electroscope Setup 4. Reoccurred Part 1 Charging a Sphere 1. Began by removing the right side guide block and setting it aside. 2. Inductively charged the sphere attached to the left side guide block by doing the following: a. Rubbed the wool square on the vinyl strip to transfer charge to the strip b. Brought the sphere on the guide block near to the charged strip but do not touch them together. Wi th the sphere close to the strip, I touched the sphere with my finger and then removed my finger. C. After the finger was removed from the sphere, I pulled the sphere away from the charged strip. The sphere on the guide block was then charged. Recharged the sphere again for the next part 4. Slowly slid the guide block with the charged sphere into the left side of the chamber and carefully observed the two spheres as they approached each other and just before they touch. Recorded observations. Part 2 Dependence of Force on Distance 1 . Now we wanted to add charge to the suspended sphere by charging our guide block sphere as before and then sliding it into the chamber until the two spheres touch. 2. When the two spheres touch, the charge becomes equally distributed among them. We repeated this charge transfer and kept increasing the charge n the suspended sphere. Repeated this charging process until we had sufficient repulsive force to cause a separation of at least 1 CM to 2 CM. 3. Measured the displacement of the suspended sphere from equilibrium d for several different separation distances r. Took 5 different data points spread out over as wide a range as possible. Part 3 Dependence of Force on Charge 1 . Recharge the spheres, and after the two spheres have shared their charge, position the left guide block sphere such that you have a large displacement. Record the separation of the two charges r and the distance d. This is the first ATA point 2. Reduced the charge on the left guide sphere by half. To do this, grab the unused right guide block sphere and ground it using your finger, then remove your finger and touch the two spheres together. They now each have half the initial charge. 3. Now reposition the left guide guide block sphere to the previous value of r and record the new value of d. 4. Repeat this process two more times with 1/4 and 1/8 the original charge. 5. Experimental Results Part 2 Fee Calculation: Graph 1 Force vs Sphere Separation Graph 2- Force vs 1/raw Graph 3 Log of Force vs Log of 1/raw Part 3 Graph 4- Fee/Of vs Q/q Charge calculation 6. Questions part 1. A. What would happen if in step 2-c, you remove the charged strip from the vicinity of the sphere before your remove your finger from the sphere? B. What we have just done is charging by induction. In your own words describe what is happening in panels a through e in figure 2. C. The gray spheres are Styrofoam with a conductive coating. Why do we need the spheres to be conducting? D. Does the suspended force experience a force? Can you explain why the suspended sphere would experience a force even though it has no net charge? Doesnt this contradict Coulombs Law which says that you need two charged objects to have a force? E. Notice in the left panel of figure 3 that the size of the spheres is important the unlike charges are much closer to the charged sphere than the like charges. What is the consequence of this? Part 2- a. Plot a graph of the force as a function of the separation of the two spheres. Comment on the general trend of the data: does it look as you would expect? Why or why not? B. Is the graph linear? What would a linear dependence between Fix and 1/raw tell you? What does the slope of this plot represent physically?
Friday, November 22, 2019
July 2007 Most Popular Articles
July 2007 Most Popular Articles July 2007 Most Popular Articles July 2007 Most Popular Articles By Daniel Scocco Five Frequently Misused Verbs: Go, Come, Write, Give, and Eat. Among the most frequently used words in English, these five verbs are also the most frequently misused. The error occurs when the simple past forms are used to form the present or past perfect Dialogue Dos and Donââ¬â¢ts: In the post Show, Donââ¬â¢t Tell, I mentioned dialogue as one of the ways you can ââ¬Å"showâ⬠your reader whatââ¬â¢s happening in a scene. Effective dialogue is an essential part of both fiction and creative nonfiction writing. How to Bypass Your Internal Editor: When you edit your first draft, youââ¬â¢ll have all sorts of ideas of what to change. But when you write your first draft, you want to turn off the ââ¬Å"internal editorâ⬠in your mind, that super-ego that looks over your shoulder and criticizes everything you do. Editing is different from writing. Most people canââ¬â¢t successfully do both at the same time. And when you do your first draft, you need to focus on writing. Accept the Effect: These words give writers trouble since the two can be both a noun and a verb, although affect is typically verb and effect, noun. Normally, you will use affect to denote influence. The Impotence of Proofreading: Its a fact that a spell checker will not catch all the mistakes on your text. More specifically, it will not catch misspellings that form other valid words. So how do you solve this problem? Proofreading, of coarse! Less/Fewer; Number/Amount: Still Salvageable: The difference between less and fewer, like that between lay and lie, is on the brink of extinction, but enough careful speakers and writers observe the difference to make it worth our attention. Ready, Set, Write!: One of the biggest problems people have with writing is getting started. A blank page (or computer screen) can be intimidating, but prewriting is a great way to overcome that intimidation. Here are some prewriting activities to help get the words flowing out of your brain and onto the page. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:15 Terms for Those Who Tell the FutureExcited ABOUT, not "for" While vs. Whilst
Thursday, November 21, 2019
E-commerce Essay Example | Topics and Well Written Essays - 2500 words - 1
E-commerce - Essay Example e mysterious flu virus that originated in Southeast Asia, soon spread throughout the world and many countries so affected had been crossed out as travel destinations. As for the surging oil prices, all kinds of transportation systems were logically the first and worst sufferers. The airline industry received the hardest blows. In effect, the airline industry was among the sectors of the world economy lying prostrate as the old millennium changed to the new. Many flag carriers, notably Swissair of Switzerland and Sabena of Belgium, could not hang on and wrote finis to their operations. In the US, a number of domestic airliners filed for bankruptcy proceedings as an option for folding up completely. Going into 2005, the airline industry as a whole was estimated to have suffered losses to the tune of $43 billion (Watson, J., 2006). This was equivalent to the combined capitalization of 13 American airlines in todayââ¬â¢s terms. The British Airways (BA), which for many years held the distinction of being the worldââ¬â¢s most profitable airline, found itself hemorrhaging by 2 million pound-sterling per day in operating costs during those troubled years, following the 9/11 tragedy and the added one-two punch of SARS and the almost doubling cost of fuel. From 2001 onwards, BA went through an almost uninterrupted four-year decline. As the worldââ¬â¢s largest international airline, BA is regarded as the industry leader, its profit ledger the bellwether of the market. Had it collapsed in the aftermath of 9/11, there would have been serious repercussions for both the aviation industry worldwide and global business as a whole. Airlines have precisely taken to forming an alliance among themselves to consolidate their resources so they can joined hands in warding off industry-wide problems like rising fuel costs, overcapacity and under-capacity. Such an industry grouping is the American Alliance which consists of Cathay Pacific, Qantas and other airlines. BA, an
Tuesday, November 19, 2019
How Could Asving Effect GDP Essay Example | Topics and Well Written Essays - 1500 words
How Could Asving Effect GDP - Essay Example Savings even though considered generally as a good habit especially like the current periods like recession, many economic Gurus are of the view that too much savings can adversely affect the economic growth. Savings and GDP growth have direct relationships. This paper briefly explains the relationships between savings and GDP growth, production factor and savings ratios and the effect of too much savings on economic growth. GDP can be calculated using the formula Y = C + I + E + G where Y = GDP, C = Consumer Spending, I = Investment made by industry, E = Excess of Exports over Imports, G = Government Spending (Calculating GDP). From the above two equations, it is clear that when the savings increases, income will also increase and the increase in domestic income can result in increase in GDP. Income is utilized in two ways; consumption and savings. If the consumption is less, savings will be increased whereas if the savings are less, consumption will go high if the economy is stable. On the other hand, if the economy is weak people may not have enough resources and they will be forced to spend less and it is not necessary that savings may go up in this case because of less spending. In most of the cases, people forced to spent major part of their income to consume goods. It is impossible for the public to save much and spent less because of the increasing expenses and living standards. From the graph given above and below it is clear that GDP has come down a lot because of the less personal expenditure. The 2008 global financial crisis has occurred at an unexpected time and many people lost their jobs and forced to cut down their personal expenditure. In fact people cut down their expenditure to save money for the future. At the same time this cutting down of expenditure has resulted in fewer demands for the goods and the fewer demands forced the manufacturers to produce less. In short, the domestic production has come down a lot because of recession and
Saturday, November 16, 2019
Issues Concerning Islam Essay Example for Free
Issues Concerning Islam Essay Muslims have been accused of mutilating women. This practice, however, is denied by the followers of Islam. According to them, ââ¬Å"Female Genital Mutilationâ⬠(FGM), which is actually a surgical procedure performed on girls before they reach the age of puberty for the purpose of terminating or reducing their sexual feelings, is not an Islamic practice. They explain that FGM is a tradition of ââ¬Å"Animists, Christians, and [some] Muslims in those countries where FGM is common. â⬠Women are given equal rights under Islam. In fact, the Qurââ¬â¢an decreed that when it comes to public life, men and women should have equal rights and participation. During the time of Muhammad, women were allowed to participate actively in their baya which is the equivalent of todayââ¬â¢s practice of political endorsements. Evidence of this Muslim womenââ¬â¢s status is the voting rights granted to women in the predominantly Muslim countries like Bahrain, Qatar, and Oman. The women in Kuwait followed suit by earning their right to vote and get elected sometime in 2005. In fact, Sheikh Sabah al-Ahmad al-Sabah, Kuwaitââ¬â¢s Prime Minister, divulged a plan to appoint a woman minister in Kuwait soon (Robinson, 2007). Muslims as terrorists and pro-violence Yusuf (n. d. ) said that majority of the Muslims are convinced that while the U. S. government has been blaming terrorism on Islam for years, it was the 9/11 incident which dealt the most telling blow on the credibility and reputation of their religion. This was because the international media was able to depict that many Muslims around the world rejoiced after that incident. The truth is, however, that majority of the Muslim world was saddened by that incident and the repercussions it caused. They would like to tell the world that terrorism is not an official policy of Islam and that, in fact, Muslims also consider terrorists as enemies of their religion. He laments the fact that When a crazy Christian does something terrible, everyone in the West knows it is the actions of a mad man because they have some knowledge of the core beliefs and ethics of Christianity. When a mad Muslim does something evil or foolish they assume it is from the religion of Islam, not because they hate us but because they have never been told by a Muslim what the teachings of Islam are all about. Yusuf blames this lack of Islamic knowledge among Christians to the fact that there is a dearth of credible spokespersons who could defend Islam from its attackers. As a matter of fact, Yusuf stressed that ââ¬Å"Islam is the middle way between excess and neglectâ⬠and that terrorism is the preoccupation of zealots and extremists who are, in fact, a plaque of Islam. According to him, there are two types of Muslim extremists whose acts destroy Islam. The first he calls ââ¬Å"reactionary extremists. â⬠This group rejects any form of religious pluralism. According to these reactionary extremists, the world consists of good and evil with nothing in between. Good, according to them, means the reactionary extremists and all those who oppose their actions are evil. Yusuf further explains that these kind of extremists are in the habit of ââ¬Å"excommunicatingâ⬠other Muslims who reject the way they interpret the Qurââ¬â¢an. However, this kind does not usually resort to violent acts to achieve their goals. Instead, they employ character assassination or takfir to ward their critics (Yusuf, n. d. ). The second type is the ââ¬Å"radical extremist. â⬠These Muslims extremists, according to Yusuf, are the ones who resort to violent acts and tactics to further their objectives. Yusuf stressed that these Muslims act as if they belong to some secret, wicked society whose members believe in the dictum that ââ¬Å"the end justifies the means. â⬠In other words, any method, even the most violent method, is acceptable as long as their ââ¬Å"causeâ⬠is advanced. According to Yusuf, this is destroying Islam because the methods employed by Islam should be reflecting the noble ends of the religion. Secondly, Islam is not a ââ¬Å"secret society of conspiratorsâ⬠ââ¬â rather, it is open with its objectives and traditions which have already been accepted and recognized by people from other religious denominations (Yusuf, n. d. ). Muslims confused with Arabs Muslims object to their being confused with Arabs because it would never be accurate to equate Islam, a religious denomination, with Arab, which is an ethnic grouping. According to Muslims, the reason for this erroneous identification could be the fact that Islam emerged from the culture and society of Arab Bedouins of the 8th century. Another reason might be the fact that the Qurââ¬â¢an was written in Arabic. However, beyond these facts, Muslims should not be identified as Arabs, and vice versa because, according to statistics, ââ¬Å"there are many non-Muslim Arabs, and far, far more non-Arab Muslims in the world. In fact, out of the estimated one billion Muslims worldwide, only about 200 million are Arabs (DHinMl, 2006). Looking at the table below of the top ten countries with the highest Muslim population, only Egypt (at number seven) is an Arab country (Aneki. com, n. d. ). References Aneki.com. (n.d.). Largest Muslim Population in the World. Retrieved November 26, 2007 from http://www.aneki.com/muslim.html Fisher, M.P. (2005). Living Religions, Sixth Edition. Prentice-Hall. Philips, A.A.B. (n.d.). The True Religion. Retrieved November 26, 2007 from http://www.islamworld.net/
Thursday, November 14, 2019
I am going to research how supermarkets use ICT to have an impact on :: ICT Essays
I am going to research how supermarkets use ICT to have an impact on society. Unit 12: Impact on Society My chosen area is a supermarket. I am going to research how supermarkets use ICT to have an impact on society. Since the introduction of ICT in supermarkets, everything has become much more efficient. Supermarkets have improved tremendously by using the following things in stores: à · Online Shopping à · EPOS à · EFTPOS à · Credit Cards à · Loyalty Cards à · Cash Back Question 1: Ways in which ICT is used in a supermarket are: ÃË Online Shopping Online shopping is a way in which ICT is used in supermarkets. It enables the shopper to be able to buy things online. This is a quick and easy method of purchasing goods and therefore has an impact on society. [IMAGE]This affects me because is somebody in my family is unable to go to the supermarket for some reason, we just order the products online. We do this because we find it easy and also we find it helpful as products can be delivered to our home. This affects the community because more and more people will shop online because it is very simple therefore the supermarket will have more customers and therefore they will have bigger profits. If somebody is poorly, they can buy their shopping online. People can compare prices of products online and you can shop at any time you want. All the main supermarkets use online shopping. For example, Tesco and Asda. These websites allow customers to browse through all the products and they also allow the customer to compare prices of products with other supermarket prices so that you can buy the cheapest one without having to go onto other websites. ÃË EPOS (Electronic point of sales) EPOS is an electronic system, which enables the supermarket to automatically deduct stock from the stock level. This also enables people to buy things quickly. People working on the checkout do not have to check for any price labels. They just scan the barcode, which gives them the price and automatically deducts the product off the stock. EPOS has an affect on me because it makes it easier and faster to scan products therefore I can be served a lot quicker. This affects the community as well because if they are happy with the service then they will keep coming back for more products. Also, supermarkets are putting local shops out of business because most people are going to supermarkets to buy their shopping. This is because the corner shops are not able to compete with supermarkets. Also, nobody is ordering milk from milkmen anymore because they just go and buy milk from a supermarket once a week. I am going to research how supermarkets use ICT to have an impact on :: ICT Essays I am going to research how supermarkets use ICT to have an impact on society. Unit 12: Impact on Society My chosen area is a supermarket. I am going to research how supermarkets use ICT to have an impact on society. Since the introduction of ICT in supermarkets, everything has become much more efficient. Supermarkets have improved tremendously by using the following things in stores: à · Online Shopping à · EPOS à · EFTPOS à · Credit Cards à · Loyalty Cards à · Cash Back Question 1: Ways in which ICT is used in a supermarket are: ÃË Online Shopping Online shopping is a way in which ICT is used in supermarkets. It enables the shopper to be able to buy things online. This is a quick and easy method of purchasing goods and therefore has an impact on society. [IMAGE]This affects me because is somebody in my family is unable to go to the supermarket for some reason, we just order the products online. We do this because we find it easy and also we find it helpful as products can be delivered to our home. This affects the community because more and more people will shop online because it is very simple therefore the supermarket will have more customers and therefore they will have bigger profits. If somebody is poorly, they can buy their shopping online. People can compare prices of products online and you can shop at any time you want. All the main supermarkets use online shopping. For example, Tesco and Asda. These websites allow customers to browse through all the products and they also allow the customer to compare prices of products with other supermarket prices so that you can buy the cheapest one without having to go onto other websites. ÃË EPOS (Electronic point of sales) EPOS is an electronic system, which enables the supermarket to automatically deduct stock from the stock level. This also enables people to buy things quickly. People working on the checkout do not have to check for any price labels. They just scan the barcode, which gives them the price and automatically deducts the product off the stock. EPOS has an affect on me because it makes it easier and faster to scan products therefore I can be served a lot quicker. This affects the community as well because if they are happy with the service then they will keep coming back for more products. Also, supermarkets are putting local shops out of business because most people are going to supermarkets to buy their shopping. This is because the corner shops are not able to compete with supermarkets. Also, nobody is ordering milk from milkmen anymore because they just go and buy milk from a supermarket once a week.
Monday, November 11, 2019
Ancient China
Also the birth of the exam system for Chinese civil servants dates from this time. The doctrines were replaced by Confucian Philosophy. During Han Dynasty it was the period of further land expansion and it extended into a very large territory. They found a symbol to represent every idea. The Romans and the Chinese began a trade of woven silk which Romans cannot copy. Also they build the Imperial Palace in the Forbidden City. These are the cultural markers highlighted in the film which speaks the centralized system of power in ancient China.The Chinese people used the same writing style for centuries. They could easily read the writings which were written ass's of years ago. Until the rule of a different emperor, who changed the writing and language and formed his own. People then took that new language and writing and used it in their everyday life. The Chinese created a symbol for almost all the ideas. For instance, sun and moon gives light, which means they are bright so they had a symbol for bright Also, the development of poetry and visual arts took place during this period.The Chinese had advanced throughout the centuries by knowing the same language for centuries, successfully creating a new language, and inventing symbols for every idea. The structures that the Chinese Empire had during this period were The Great Wall of China and The Imperial Palace. The Great Wall of China was built to defend against the Barbarians and the Northern Tribes. Also, it symbolizes to other people outside of China to acknowledge that this wall is where the territory of China is. The Imperial Palace in the Forbidden City is a place where the Emperor of China lived. Lay the Emperor was allowed to Rome though the Palace. Now in the present day it is one of the best tourist attraction in China. These great structures still stand today in China. The Chinese Empire created the Doctrines which were later replaced by the Confucian Philosophy. The Chinese also created the crossbow wh ich is a weapon. Their weaponry were made of bronze and they were best known for weaving of silk which even the ingenious Romans could not copy. Therefore a trade route was created where the Chinese merchant sell the silk to India, who will then sell it to the Romans.During the Han Dynasty, the area of land of China expanded significantly, expanding its territory' to the West. The Chinese Empire is still best known for its creations and ideas. These cultural marker based on the movie shows the centralized system of power in ancient China. This Empire goes all the way back to 5000 B. C. They created weapons, architectures, literature, ideas, and also expanded the land. The Chinese Empire is known to be one of the greatest empires and is considered to be the longest continuous civilization of mankind. Ancient China
Saturday, November 9, 2019
Impact of Advertisements on Consumers Choice Essay
Bovee and Arens (1994) define advertising as the non-personal communication of information, usually paid for and usually persuasive in nature (about products and services) or ideas by identified sponsor through various media. An advertising medium is the means or conveyance by which sales message is carried to prospective customers. Advertising is many things to people. It promotes and affects our daily lives. At times people view it positively that they might find it entertaining while other advertisements are cursed, insults and deceives it. There are also times where advertisements can mislead consumers buying behaviour. Advertisers work on consumerââ¬â¢s attitude to achieve their goal. Influencing and affecting their buying behaviour. Perhaps advertising is the most obvious venue where the concepts of attitude formation change can be seen in application. Persuasive communications (advertisements) can be transmitted through various media print, (newspapers, magazine, books) audio (radio and telephone) audio visual (television and movies) and electronic (internet and e-mail). Consumerism is here to stay. Tomorrows consumers will be better educated, more affluent and more critical. They will probably be less concerned with status and symbols and be more anxious to get information about the product. Background of the Study Most people may not realize it, but advertising has become pervasive if only by the sheer number of advertisement people are exposed to everyday. While advertisements are generally thought as a way to sell things an underlying element can at times be missed. It is that advertising can influence and change people attitudes and can be a potent form of influence. In fact many people blamed advertisements for encouraging materialism on people because advertisers present their products as a ââ¬Å"must haveâ⬠. Those who acquire them are depicted as more confident or more popular and this gets people to buy more products. The expression that ââ¬Å"today we live in age of advertisingâ⬠is so common to hear that it has in fact become almost trite so much that the average man has not bothered to pause even briefly and bring to mind the innumerable benefits it bring to society. The rising level in the standard of living would not have been possible in the absence of advertising. For an individual to make effort to examine an advertisement. It should first and foremost capture the individuals attention. According to Fiske (1995), attention involves the process of encoding where by people take information that is outside of them and represent in their heads. It is interesting to know that while watching the favourite shows in T.V., advertisements seem to be a part of it. Sometimes they even consume more hours than the shoe itself. Nowadays, advertisement seems to rule television and radio being a sponsor on shows because of different advertisements being shown the consumers was being confused about what product to select and use because of how the advertisers promote their product. Advertising can influence buying behaviour patterns. There are also some deep rooted attitudes, practices and values that cannot be changed by advertisements. Advertising is claimed to accomplish the four basic task of: informing, persuading, reminding and changing behaviour. Statement of the Problem 1. What are the different forms of medium used by advertisements? 2. What are the factors that affect buying behaviour of the consumers? 3. How can you measure the effectiveness of an advertisement ? 4. What are the level of effectiveness in the following medium? : a. Radio b. Television c. Print ad(newspapers and magazines) 5. What are the attitudes of the following consumers towards different forms of advertisements? : a. Children (8-12) b. Teenagers(13-19) c. Adults (20-onwards) 6. Are there differences in people attitudes towards advertisements considering the following : a. Educational attainment b. Socio- economic status Significance of the Study Everyone will benefit from this study because everyone is considered as a consumer. There is hardly any person who has no personal idea concerning advertising because it is everywhere. Advertisements have become not only a source of entertainment but also of information. These touch our way of life in infinite variety of forms, some subtle, others obvious and there are those that are even blatant.
Thursday, November 7, 2019
Free Essays on Adolesence
Adolescence is a time of "storm and strife" By: Ankit Jain E-mail: luv2et@hotmail.com : : Introduction : : Adolescence is a time of ââ¬Å"storm and strifeâ⬠. Adolescence is a period of time between childhood and adulthood. This is the age when one can either make something of his life or destroy it all, this is the time when a person makes those friends who changes the how he looks at life and how he faces it. An adolescent's main goal these days is to fit in and not be different from their peers. In this paper I will explore the probabilities of the following grievances experienced by the adolescent youth which are drugs, suicide, and homelessness. : : Body of the Essay : : Adolescence is the developmental stage between childhood and adulthood; it generally refers to a period ranging from teen years through 20s. As now life is growing more complex, however, adolescents are increasingly cut off from the activities of their elders, leaving most young people with education as their sole occupation. Inexorably, this has isolated many of them from the adult world an d has prolonged their adolescence. Now almost all over the world the adolescent years have become marked by violence to an alarming degree. The phenomenon of teenage suicide has become particularly disturbing, but risk-taking behaviors of many sorts can be observed, including alcohol and drug abuse. Adolescents only want to have fun and go to parties. They get addicted to drugs and start to revolve their lives around drugs. Some get arrested and others encounter death. Addiction is so powerful that it takes control of people's brains and only tells them to do wrong. Drugs are highly Addictive, and most of the adolescents main goal is to fit in the group by doing what the whole group does, this is how they get into crack, booze, pot and crystal. Dr. Nowinski's book in which he states his study of Adolescents drugs and addicts describes specific cases of adolescent drug abuse... Free Essays on Adolesence Free Essays on Adolesence The Developing Adolescent Adolescence is the developmental stage between childhood and adulthood; it generally refers to a period ranging from age 12 or 13 through age 19 or 21. Although its beginning is often balanced with the beginning of puberty, adolescence is characterized by psychological and social stages as well as by biological changes (White & Speisman, 1977). In this paper I will discuss the cognitive development of adolescence and what happens during identity formation. Adolescence can be prolonged, brief, or virtually nonexistent, depending on the type of culture in which it occurs. In societies that are simple, for example, the transition from childhood to adulthood tends to occur rather rapidly, and is marked by traditionally prescribed passage rites. In more complex American and European societies, the transition period for young people has been steadily lengthening over the past 100 years, giving rise to an adolescent subculture. As a result of this prolonged transitional stage a variety of problems and concerns specifically associated with this age group have developed. Psychologists single out four areas that especially touch upon adolescent behavior and development: physiological change and growth; cognitive, or mental development; identity, or personality formation; and parent-adolescent relations (McKinney, Fitzgerald, & Strommen, 1977). Cognitive Development: Current views on the mental changes that take place during adolescence have been affected heavily by the work of the Swiss psychologist Jean Piaget, who sees the intellectual capability of adolescents as both "qualitatively and quantitatively superior to that of younger children." According to Piaget and the develop- mentalist school of psychology, the thinking capacity of young people automatically increases in complexity as a function of age. Developmentalists find distinct differences between younger and older adolescents in ability to generalize,... Free Essays on Adolesence Adolescence is a time of "storm and strife" By: Ankit Jain E-mail: luv2et@hotmail.com : : Introduction : : Adolescence is a time of ââ¬Å"storm and strifeâ⬠. Adolescence is a period of time between childhood and adulthood. This is the age when one can either make something of his life or destroy it all, this is the time when a person makes those friends who changes the how he looks at life and how he faces it. An adolescent's main goal these days is to fit in and not be different from their peers. In this paper I will explore the probabilities of the following grievances experienced by the adolescent youth which are drugs, suicide, and homelessness. : : Body of the Essay : : Adolescence is the developmental stage between childhood and adulthood; it generally refers to a period ranging from teen years through 20s. As now life is growing more complex, however, adolescents are increasingly cut off from the activities of their elders, leaving most young people with education as their sole occupation. Inexorably, this has isolated many of them from the adult world an d has prolonged their adolescence. Now almost all over the world the adolescent years have become marked by violence to an alarming degree. The phenomenon of teenage suicide has become particularly disturbing, but risk-taking behaviors of many sorts can be observed, including alcohol and drug abuse. Adolescents only want to have fun and go to parties. They get addicted to drugs and start to revolve their lives around drugs. Some get arrested and others encounter death. Addiction is so powerful that it takes control of people's brains and only tells them to do wrong. Drugs are highly Addictive, and most of the adolescents main goal is to fit in the group by doing what the whole group does, this is how they get into crack, booze, pot and crystal. Dr. Nowinski's book in which he states his study of Adolescents drugs and addicts describes specific cases of adolescent drug abuse...
Tuesday, November 5, 2019
A Google Executive Shares Her Best Advice for Young People
A Google Executive Shares Her Best Advice for Young People Ivy Ross is a tech executive heading up Googleââ¬â¢s top-secret wearables division, but she didnââ¬â¢t follow what you might consider a traditional path to get there. Sheââ¬â¢s been a jewelry designer, with her work appearing in some of the worldââ¬â¢s best museums, and she has worked at multiple companies- including both Mattel and Gap Inc.à When she gave a recent Commencement Address at FIT (the Fashion Institute of Technology), Ross explained how it was because of and not in spite of her unorthodox career path that she gained the success and fulfillment she currently enjoys.Here is her best advice for young peopleà just starting out.Ignore Your EgoAfter Rossââ¬â¢s jewelry designs hit their 12thà major museum and sheââ¬â¢d won the De Beers Diamonds International Award, Ross realized her heart just wasnââ¬â¢t in it like it used to be. Sheââ¬â¢d worked so hard to achieve the kind of recognition she was receiving, but now that sheââ¬â¢d attained the hi ghest heights- accomplishments any designer would spend an entire lifetime working towards- she had nowhere else to push herself.Having her egoââ¬â¢s biggest desires met helped Ross to let go of those desires to try and see what other desires lay beneath them. And she found she gained a lot more satisfaction turning her talents to team work and the joy of creating things collaboratively with others.Stop Planning Too Far OutPlans are always necessary in some form or another. But the ubiquitous 5-year plan that everyone insists upon? Ross says ditch it. Could she possibly have predicted 5 years ago, for example, that sheââ¬â¢d be spearheading a secret Google project? Of course not. Would she have been too restricted to try had she laid out a stringent 5-year plan in another field? Probably not- and thatââ¬â¢s her point.Ross thinks 5-year plans are the way of the past, particularly given the rapid pace at which industries and technologies are changing and how often new opportu nities present themselves. Staying open to different possibilities is difficult, but doing so can shape the most rewarding careers.Appreciate theà Here and NowRoss maintains that following the ââ¬Å"ideal career pathâ⬠wonââ¬â¢t necessarily get you where you want to go. Donââ¬â¢tà take jobs with the question, ââ¬Å"Where will this get me?â⬠in mind. Try asking instead, ââ¬Å"What can I learn here?â⬠or ââ¬Å"Can I do what I do best in this environment?â⬠Take your eye off the end game and ignore the destination. Figure out who you are an what youââ¬â¢re good at, and just follow your heart.
Saturday, November 2, 2019
Identify the main barriers that constrain the development of renewable Essay
Identify the main barriers that constrain the development of renewable energy in a specific location, and suggest ways to overcome these. (We recommend that you only consider one type of renewable energy) - Essay Example The utter dependence of man on this form of energy is not very encouraging, for the simple reason that this source of energy, as its name suggests, is not a permanent supply of energy and will eventually run out. On the other hand, the renewable energy sources provide hope as they are in plentiful supply, and need just to be harnessed to solve the energy crisis faced today. Ever since the fossil fuel energy availability explosion in the 19th century, the demand rate for energy has been on an exponential increase. The increased demand is depleting the energy reserves at a much faster rate than what had been previously anticipated, and this has led us today to a very crucial point in time where we have to find and tap other sources of energy if we desire to keep our lives tuned in to the same style as we're used to. The one most relevant factor and the biggest contributor to this energy problem is the phenomenal increase in the world population, which is expected to rise even more and at an increased rate, if not at the present rate, in the future. Another reason is that we have accustomed our lifestyles according to the notion that we would always have unlimited access to freely available energy, and our current practices and economies run on the immediate and unstoppable supply of huge quantities of energy. Educational, economical, social and technological sectors all rely on this supply of energy and are designed accordingly. However, we are about to face a very serious challenge, one that will have to be fought on an international scale and would need our combined effort to overcome. The energy demands in the world are expected to rise by 1-2% every year for many decades (Physics Today 2004), and the fact that many of our energy supplies will, at this rate, deplete within an average lifespan of a human being is not helping at all. The energy supplies that we have either depend upon the amount stored as fossil fuels and other stores like nuclear fuel in the earth, or the amount of energy supplied by the sun that we can harness economically through different methods (Physics Today 2004). Both the factors have their own sets of problems, but the problems and constraints on the development of renewable energy provided by the sun directly are to be considered in this paper. Case in point is the development of renewable forms of energy in the US. Energy demands can be measured in quads (Q), where 1Q = 1015 BTU, which can be approximated to 1.06 x 1018 joules (Physics Today 2004). The energy consumption of the US forms about a quarter of the total energy consumption of the world, roughly a 100Q per year, and this consumption is expected to ri
Thursday, October 31, 2019
Paper 3 Essay Example | Topics and Well Written Essays - 750 words
Paper 3 - Essay Example Who among them was right, is it the City management or is it Uriah? Arguments raised by the two parties will help in determining the case. On his part, Uriah felt that his actions were justified while the City felt that they were justified in their decision to fire the employee. In the arguments that I shall hereby raise, I will look at both sides of the arguments and why they felt they were justified in their actions. Moreover, I will also explore the possibilities in both cases. Discussions to the case As opposed to crimes which are public, torts are private wrongs committed by people or businesses. Unintentional torts, also known as negligence are defined as the situation whereby a person has either failed to do something or has done something that a reasonable person in his or her own right mind would not do and the another person has suffered harm as a result of the foreseeable action or inaction (Cooke, 2007). The action that has either been committed or omitted is what is refe rred to as negligence. In the case of Uriah versus the City, Uriah acted in due negligence and breached his duty of care. This was against the ethics of business which requires that an employee should at all times portray a behavior or character that in no way will dent the image of the company, whether on duty or off duty. Failure by any employee to observe the code of ethics could attract severe consequences, even dismissal. According to Miller (2012), many businesses take their codes of ethics with increased levels of seriousness as they value how their customers judge them in accordance to the image of the employees. With the high levels of competition due to globalization, no business is ready to let anything to chance in maintaining their public image and stay ahead of their competition. In essence, the dismissal of Uriah was backed by ethics of the business. In particular, Uriah would cost the business its image as few customers would like being served by a night club dancer. Clubs are associated with all mannerisms of immorality and bad behavior. Contrary to this, the modern business environment is concerned about image, ethics and morals. Employees such as Uriah thus find themselves on the wrong due to their actions. Miller & Jentz, (2010) observe that businesses have increasingly shunned away unethical behavior such as alcoholism, drug abuse among other socially unaccepted behavior. Some even restrict the areas in which their employees need to reside in, the type of social places that they can hang out in and the dress codes. All this is supposed to show their customers that they understand what it means to be ethically responsible. As part of the corporate social responsibility, businesses are required to be on the front line in promoting moral behaviorisms in the society. They can only survive this through keeping employees who are ethically responsible. It is due to these reasons that the City decided to fire Uriah for being a night club dancer. O n his part, Uriah was justified in a number of ways to take part in the night club dance as a part time job. However, his argument would be tricky as he had to put into consideration the damages his actions would have caused the company. Although he had acted in violation of the codes of ethics, business morals require that an
Tuesday, October 29, 2019
Integrated Reporting Framwork Assignment Example | Topics and Well Written Essays - 1250 words
Integrated Reporting Framwork - Assignment Example This created the need to improve the financial reporting standards by having in place an improved conceptual framework. The main objective of financial reporting is outlined as providing information that is useful to present and potential investors and creditors in making investment and credit decisions and other users, and also in resource allocation. The previous concept that laid emphasis in providing information to management and owners and others on enterprise performance or profitability in describing how management has performed is lacking enough information. The recognition of every user of financial information is the key for the conceptual framework. IASB recognises the following users of financial information equity investors, loan creditors, suppliers, employees, customers, membersââ¬â¢ of public, the government and government bodies. With such robust of potential users it is important to provide financial information in a clear format that benefits all. ... Information should be relevant, have faithful representation, be comparable and finally understandable. These aspects bring in the economic sense of financial reporting. The real world economic value should be elaborated in the financial reports. This brings in the aspect of valuation and measurement aspects. It is important to understand how to express assets and liabilities in monetary terms. The historical cost that has been in use is being phased out by incorporating market value, calculated fair value, depreciated historical value, valuations by actuaries, and finally measurements modified by impairment tests. With increasing reporting aspects it becomes even harder to substantiate all the financial, nonfinancial, social, governance, and environment in reports using the previous reporting framework The US FASB is among the partners who are engaged in developing the conceptual framework defined under the grounds of a constitution, a coherent system of interrelated objectives and fundamentals that can amount to consistent standards and that prescribe the nature, functions and the extent of financial accounting and financial statements. In this context it explains the objectives of financial reporting, the quality aspects of accounting information, elements, recognition and measurement of financial statements. Role of a conceptual framework in setting out the needs of Integrated Reporting The accounting standards board has defined the statement of principle for financial reporting that addresses the concepts underlying the information presented in financial statements. The aim of this statement is to give a framework for consistency and logical formulation of individual accounting standards. The statement allows users of financial
Sunday, October 27, 2019
Historical Perspectives on the Social Order
Historical Perspectives on the Social Order Laura Sanchez Ronald P. Bobroff In The Radicalism of the American Revolution, Gordon Wood showed the various transitions that the American society had to go through in order to achieve a sense of equality in a socio-economical level and with respect to the government. In the book, Wood starts talking about how American society looked like at the beginning, how it was basically a replica of what people knew at the time; a monarchy-like Estate, derived in some form of aristocracy since there was no king ruling in the continent, but back in England. In this early Estate, the status quo was important to maintain and show in order to reflect power and social position, where work was seen as something not worthy of doing by the higher classes because they already had the financial resources and did not feel the need of produce them through labor activities. Since labor activities were seen as something lower classes needed and should do in order to gain resources to live. Because the higher classes, the Gentry, were the only independent group, because they did not have to answer to anyone, they were the ruling class, but the lower classes had to answer to the ruling classes because they had to work for the money that was provided by the higher classes. Even when the American society enjoyed some freedoms that the English society could not enjoy, the inequalities were still present, since the level of freedom people could enjoy was given by the social status they had and enjoyed. But again, this was the replica of what they knew as a socio-political system. In America, it was clear that because the Gentry did not have to work for the financial resources they already had, for it was clear that they were to lead and the rest, to follow. From this aristocratically estate of government, American society made its way to a less hierarchical society, where equality of opportunity was the main character, where every person was born with the same rights and where every man had the equal opportunity to become a gentleman based on their level of education. This was in the reality a rough equality, since they were still valuing people based on the property owned. According to Wood equality lay at the heart of republicanism; it was, said David Ramsay, the life and soul of commonwealth. Republican citizenship implied equity. Citizen (or sometimes cit) was a term that had been commonly used by the premodern monarchical society. It generally had meant the inhabitant of a city or town, who had been thus distinguished from a member of the landed nobility or gentry[1]. Then, it came the idea of a ruling class composed by disinterested gentleman, this idea came up because the alternative was interested gentleman who were to rule obey ing their own particular interests, but if the leading class had no particular interest they were to rule more equally and impartially to everyone instead than just for a few. The problem here is that this model of being ruled by disinterested gentleman would be replicating the past and with that, replicating the old problems. Since this disinterested gentleman were also human beings with their particular interests to work for, even when they claimed not to have any particular interest. With this new concept of equality, and in reality those who claimed to be disinterested and those on the higher social classes were not more capable to rule than the rest of the population who had access to the same opportunities. The problem with this approach is that it generates and feeds conflict of interests, because no matter who is in a leading position is undeniably going to promote policies that will benefit their own interests or the interests of the people close to them; resulting in an unbalance of the social and political system. This opened the way for a democratic political system, where ordinary people could being involved in the government, in contrast with the previous forms of government that were attempted where only the gentry could aspire to be in charge of a leading position on the government, like a perpetuation of the aristocracy, because if gentlemen were involved in the marketplace and had interests just like everyone else, they were really no different from all those common people artisans, shopkeepers, traders, and others who had traditionally been denied a role in political leadership because of their overriding absorption in their private occupational interests. In short, the Anti-Federalists were saying that liberally educated gentlemen were no more capable that ordinary people of classical republican disinterestedness and virtue and that consequently there was no one in the society equipped to promote an exclusive public interest that was distinguishable from the private interests of peo ple[2]. The great achievement of this time is that the motivation of the people to participate on the government had really changed from maintaining the status quo to open the positions equally to every person in the society, transitioning almost without realizing into a democracy. By contrast with this new increasing openness in the American society, we find a British society which was open to foreign nationals looking for refuge, but this openness of the British government to receive foreign nationals into their space was not seen well by other European countries and by British nationals as well. This is why, some British nationals, called themselves anarchists, decided to promote and commit terrorist acts on British soil as a form of rising their voices and make the statement of their inconformity with this policy of giving refuge to other people. They wanted to keep Britain for themselves, so while other countries were opening their boundaries to welcome other nationals, other ideals, religions, and a complete new rainbow of possibilities; there were groups in Britain, as is explained in the novel The Secret Agent, as well in other countries that were not happy with this kind of policies, that took their nationalism feelings and ideals to another level full of hate and incomprehension that led them to commit acts of terror and treason to their own soil. Because, in the end, this people, the anarchists, were not democratic. This anarchist group decided to attack Greenwich observatory, the center of the modern world, sending a clear message of how anti progress they felt, because instead of promoting and applauding the progress they attacked it. Being objective, if they only were against the laws, policies or even the political system and beliefs, they would have attacked some political, judicial or governmental institution, but they needed to state that they were not only against the policies but against any form of progress, and nothing claims more progress than science. Because science is the fundament of the progress of humankind; moreover, I am a civilized man. I would never dream of directing you to organize a mere butchery, even if I expected the best results from it. But I wouldnt expect from a butchery the results I want. Murder is always with us. It is almost an institution. The demonstration must be against learning science. But not every science will do. The attack must have all the shocking senselessness of gratuitous blasphemy[3] And, wanting to close the borders to people of foreign countries because some nationals of a given country feel insecure about it, is an inhumane act full of hate, prejudice and resentment. This anarchists could not being democrats because they were firm believers of the socialist doctrine, that is by mere concept anti progress. Democracy is about progress, that is why throughout history it is often seen that democracy is the last form of government achieved after having tried and passed for all others, because its core is almost perfect and can be only achieved through trial and error; after seen what should and should not be done. Democracy is about liberties, not debauchery as people often misunderstand it. Democracy is about equality of opportunities, people cannot be forced to do something they do not want to, but they have the right of having equal opportunities to access the minimal conditions to live and to live well. If someone is w orking hard and is not getting involved or interfering with other peoples life, it does not matter where that person is from. That individual person is a human being and has the right to live and to live well, and to work, and to not being afraid of being attacked by another person. This is the kind of society that Wood explain to us, this is the fundament of the openness of American society. They were open to everyone who was disposed to work hard and live a good life based on their work. And that is what is translated nowadays in what is called the American dream, it is just another name for the principal fundament of the American democracy. B3. Benedict Anderson in his Imagined Communities suggests ways that the citizens of a nation perceive themselves as a part of the whole as a community developing some sort of spirit that overcomes them and that is able to overlap the individuality of each one, this is what is called nationalism; a sense of belonging to something bigger than oneself. He explains this when he says that the members of even the smallest nation will never know most of their fellow-members, meet them, or even hear of them, yet in the minds of each lives the image of their communion[4]; meaning that what really matters is the idea of belonging, the feeling to be part of something bigger than the sense of individuality. Is the idea of being a valuable member of the whole. Anderson also explains the it is not only the sense of belonging, but it goes further to the sense of limitations, because human beings do not like to think that everyone has the same without having fought for it; meaning, that it is important to feel that there are some boundaries that somehow contain this massive feeling of community; because even the largest of them, encompassing perhaps a billion living human beings, has finite, if elastic, boundaries, beyond which lie other nations. No nation imagines itself coterminous with mankind. The most messianic nationalists do not dream of a day when all the members of the human race will join their nation in the way that it was possible, in certain epochs, for, say, Christians to dream of a wholly Christian planet[5]. In the end, we need to feel part of something that even though it is bigger than us it is finite; something that no one else has it and that it cannot be found elsewhere, something that belongs to us so that there is the i dea that it is special and therefore that generates in the human mind the urgency to defend it. Another important concept is sovereignty, which is the power conferred by independence. Not having atavistic ties that create and maintain ties to the past, gives way to the progress of a nation and with it, the progress of its citizens who feel part of it. Because the concept was born in an age in which Enlightenment and Revolution were destroying the legitimacy of the divinely-ordained, hierarchical dynastic realm. Coming to maturity at a stage of human history when even the most devout adherents of any universal religion were inescapably confronted with the living pluralism of such religions, and the allomorphism between each faiths ontological claims and territorial stretch, nations dream of being free, and, if under .God, directly so. The gage and emblem of this freedom is the sovereign state.[6] This is extremely important because the sense of progress brings with it a new meaning to the concept of freedom. At this point, we found citizens who have well identified their sense o f belonging to something larger than them as mere individuals, who need to feel that they belong to something unique and special, that not everyone can have access to and that is worth fighting for; Accompanied by the ideas of freedom and progress. Finally, Anderson explains that in spite of the inequities that have existed in the world historically, nowadays the feeling of nationalism has generated that the human beings feel part of a horizontal whole where all are equal and fight every day for a common goal and that they are able to fight for this, not necessarily with the disposition to kill for this but with the will to die defending that for what they believe and live; because, regardless of the actual inequality and exploitation that may prevail in each, the nation is always conceived as a deep, horizontal comradeship. Ultimately it is this fraternity that makes it possible, over the past two centuries, for so many millions of people, not so much to kill, as willingly to die for such limited imaginings[7]. For it generates the idea of horizontality as Anderson explains, that is to say that there are no longer any social classes that command over other social classes. That all are born equal and have access to the same rig hts and opportunities because they all are human alike. And they are willing to go to the last consequences in order to defend it. Comparing these four ideas about nationalism as a sense of belonging to a whole with what Gordon Wood explains in The Radicalism of the American Revolution, United States, already composed of more and more diverse peoples, could not rely on any tribal or national identity. To be an American could not be a matter of blood; it had to be a matter of common belief and behavior. And the source of that common belief and behavior was the American Revolution: it was the Revolution and only the Revolution, that made them one people.[8]. The sense of belonging for American people needed to be greater than language, political views, religion or national origin; the sense of being part of this great nation needed to go further, to the point that all people, national and foreign, feel the need to defend the ideals in which this nation is built. This nation, with well delimited boundaries, that has been pioneering in subjects of freedom, equality and horizontality, meaning that all people are equa l under the unit of the American flag, provided they are willing to respect and work for it, to defend the ideals it represents. Works Cited Wood, Gordon S. The Radicalism of the American Revolution. (New York, Vintage Books, 1991) Conrad, Joseph. The Secret Agent. (Oxford Worlds Classic, 2008) Anderson, Benedict. Imagined Communities. (New York, Verso / New Left Books, 1996) I pledge that I have acted honorably. Laura Sanchez [1] Wood, Gordon S. The Radicalism of the American Revolution. (New York, Vintage Books, 1991), 223 [2] Wood, 256 [3] Conrad, Joseph. The Secret Agent. (Oxford Worlds Classic, 2008), 25 [4] Anderson, Benedict. Imagined Communities. (New York, Verso / New Left Books, 1996), 7 [5] Anderson, 7 [6] Anderson, 8 [7] Anderson, 8 [8] Wood, 336
Friday, October 25, 2019
Changes In The Earths Environment Essay -- essays research papers
Changes in the Earth's Environment The 20th century, especially in the second half, has been one of rapid change in the Earth's environment. The impact of humans on the physical form and functioning of the Earth have reached levels that are global in character, and have done so at an increasingly mounting speed. 20 years ago the environment was seen as posing a threat to the future of humanity as death rates from natural hazards had increased dramatically since the turn of the century. The Earth though has always been plagued by natural disasters. Now, with the world population growing at a rapid rate more people are living in hazard prone areas. Events which may have gone unnoticed previously, only become hazards when there is intervention with humans and their lifestyle. With the discovery of the ozone hole in the 1980's attention was now more focused on the threat humans were posing to the environment. With scientific evidence to back up pessimistic predictions of our future, most people, through media coverage, political pressures and general concern now see the environment as being truly threatened by human progress and in desperate need of help. Natural hazards have been defined as ââ¬Å"...extreme geophysical events greatly exceeding normal human expectations in terms of their magnitude or frequency and causing significant damage to man and his works with possible loss of life.â⬠(Heathcote,1979,p.3.). A natural hazard occurs when there is an interaction between a system of human resource management and extreme or rare natural phenomena (Chapman,1994). As McCall, Laming and Scott (1991) argue, strictly speaking there is no hazard unless humans are affected in some way. Yet the line between natural and human-made hazards is a finely drawn one and usually overlapping. Doornkamp ( cited in McCall et al, 1992) argues that many hazards are human induced or at least made worse by the intervention of humans. In the 1970's, natural hazards were an important subject of topical study, as the nature of their impact on human populations and what they valued was increasing in frequency at quite a rapid rate (Burton, Kates, White, 1978). During the 75 years after 1900 the population of the earth increased by a staggering 2.25 billion people. People who needed land on which to live and work. As the population rose people were dispersed in more places and in larger numb... ...cote and B.G. Thom (eds): Natural Hazards in Australia. 3-12, Australian Academy of Science, Canberra. Kevies, D.J. (1992). Some Like it Hot. New York Review of Books. 39:31-39. McCall, G.J.H. (1992). Natural and Man Made Hazards: Their Increasing Importance in the End 20th Century World in G.J.H.McCall, D.J.C.Laming and S.C.Scott (eds): Geohazards: Natural and Man Made. 1-4, Chapman and Hall, London. McKibben,B. (1990). The End of Nature. Penguin, Middlesex. Meyer, W.R. and Turner, B.L. (1995). The Earth Transformed: Trends, Trajectories and Patterns in R.J. Johnson, P.J. Taylor and M.J.Watts (eds): Geographies of Global Change. 302-317, Blackwell, Oxford. Pearce, D. (1995). Blueprint 4: Capturing Environmental Value. Oxford Uni. Press, New York. Perry,A.H. (1981). Environmental Hazards in the British Isles. Allen and Unwin. London. Schnieder, S.H. (1989). Global Warming: Are We Entering The Greenhouse Century ?. Sierra Club Books, New York. Stow, D.A.V. (1992). Preface in G.J.H.McCall, D.J.C.Laming and S.C.Scott (eds): Geohazards: Natural and Man Made. i-ii, Chapman and Hall, London. Suzuki,D. and Gordon, A. (1990). It's a Matter of Survival. Harvard Uni Press, Harvard.
Thursday, October 24, 2019
Historical Report on Race Essay
The experience that African Americans went through is that they were slaves owned by whites, who thought it was ok to buy colored people. African Americanââ¬â¢s went through so much back in the days. The slave trade was something that went on in Europe or Africa. In the eighth century humans was also traded for merchandise. In West Africa they made their slaves prisoners of wars or criminals. Back then African Americans had to be treated any way that the whites wanted them to, they wasnââ¬â¢t allowed to go to the same schools as whites and they also had to sit in the back of the bus when they rode it. African Americans wasnââ¬â¢t allowed to vote or stand up for what they believed in. In some sta Despite different histories, common themes of racial inequality emerge across racial groups. The separation of non-white from white can be seen in the barrios, the Jim Crow South, the creation of reservations and, in the extreme, the Japanese American internment camps. Until the 1960s, many African Americans could not eat in restaurants they worked in, and Chinese laborers who built the final stretch of the transcontinental railroad were fired and forced to walk back to San Francisco from Utah, barred from the railroad that was built. The political issues that went on in the American history is that each American has the freedom to speak, pursue a better life, and live a more comfortable life than their ancestors did. Every country shares a big belief between citizens and the government, Economic beliefs are part of the political culture due to the politics affects the economic. ââ¬Å"ushistory. org/gov/4a. aspâ⬠Poverty has been the political and social concerns throughout the history. The belief that God endowed human kind with rights to life, liberty, and property thatââ¬â¢s the foundation for giving these concepts the status of values in our political culture. The cultural value of equality means that Americans donââ¬â¢t believe that no one person is better than the other. ââ¬Å"weegy. comâ⬠What legislation meant to constrain race within prejudicial boundaries was enacted? How did the various groups you researched fight this legislation? Hate crimes are based the belief of the victim. Hate crimes statutes was passed in the late 1980s to the early 1990s. In most states hate crimes are based on the belief of the personââ¬â¢s race, religion, national origin, or their ancestors. Many states have enacted their own hate crime ordinances, some limit their definition to crimes such as sexual harassment and damage of a personââ¬â¢s property. Poverty in America has its own turbulent history of causes, effects, and remedies, from debtorââ¬â¢s prison to the War on Poverty, from Social Darwinism to food stamps. Most legislature has only a small friction of the bills in a given period. It has many purposes such as to regulate, to authorize, to proscribe, and to provide funds. Hate crimes are still bad now, itââ¬â¢s not like it use to be. We have hate crimes where people that is gay will get killed or beat up because they choose to like the same sex as them. It get as bad as their religion or race becoming a hate crime, in some states we have Afro Americans getting killed because someone of different color donââ¬â¢t like their skin color.
Wednesday, October 23, 2019
Development Of The Shoulder Arthroplasty Health And Social Care Essay
Like the hip, the shoulder includes a ball and socket articulation. The replacing of the shoulder articulation is the operation which occupies the 3rd topographic point among common joint replacing, merely after replacing of the hip and articulatio genus articulations. Historically, shoulder replacing has a clear and defined objective which to reconstruct or retroflex the bone of the glenohumeral and the rotator turnup. The nature of shoulder arthroplasty is the most complex articulation Reconstruction in the human organic structure. It need see the factors of figure and fluctuation. With the development of surgical techniques and clinical doctors recognize, shoulder joint anatomy engineering has made important advancement. With the development of surgical techniques and clinical doctors recognize, shoulder joint anatomy engineering has made appreciable advancement. The modem epoch of shoulder replacing is no more than thirty old ages old range to present society. The conventional en tire shoulder arthroplasty ( TSA ) achieves this end that it brings significantly improves map for many patients and reduces pain they suffer. The cost of wellness attention is increasing every twelvemonth. There is a turning demand that the costs of intervention be justified by proved measuring of quality of life betterment. In finding the appropriate use for joint replacing surgery, and therefore specifying its function in the intervention of degenerative upsets, effectiveness rating is critical. Regional fluctuations in the frequence of joint replacing processs and the deficiency of consensus sing many facets of related patient attention, which have spurred involvement in the methodological analysis of surgical results research. The purpose is to better specify the function of specific interventions through valid, evidence-based clinical result and epidemiological surveies.1 The development of the shoulder arthroplastyThe history of shoulder replacing can be dated from late nineteenth century France. A Parisian tooth doctor, J. Michael Porter, who designed pean unreal shoulder which successful dainty a patient whose shou lder was already tubercular infection. This operate can be classified as an original implant in the country of glenoid part. ( Lugli, 1978 ) In 1953, the Neer produced vanadium unreal humeral caput prosthetic device to handle humerus near terminal comminuted break and the consequence achieved satisfactory healing consequence. From now shoulder arthroplasty began to be widely used in clinical intervention. The technique advanced highly rapidly in following few old ages. Since half shoulder arthroplasty ( besides called unreal humeral caput prosthetic device replacing, hemi-arthroplasty, HA ) successful treated humeral breaks near terminal, this technique applied the range of the shoulder joint replacing bit by bit spread to osteoarthritis, rheumatoid arthritis. This operation does non handle the shoulder articulation disease that the both sides of the articulate surface caput of the humerus and glenoid pit have been broken. In 1970s, Neer added polythene glenoid pit prosthetic device on the unreal humeral caput prosthetic device, in order to develop the first coevals which is Neeraâ⬠¦ entire shoulder prosthetic device system. Because the glenoid pit prosthetic device can easy be abraded, loosed and shoulder joint replacing inspection and repair engineering non mature, clinical applications tend to utilize HA, but there are besides glenoid pit abrasion job. Biological surface angioplasty began to clinical applications in 1988, ( Krishnan SG, 2007 ) in order to supply a method to work out glenoid pit bring by the wear job of the humeral HA prosthetic device. At the same clip, other types of the shoulder joint replacing engineering besides begins to look and use, such as unreal humeral caput prosthetic device surface replacing, shoulder arthroplasty somersault angioplasty, and so on. At present shoulder arthroplasty has become a preferable method to handle most patients suffer from diseases of end-stage shoulder arthritis and humerus near terminal comminuted b reak. The current research chiefly focused on the humeral caput prosthetic device and glenoid pit prosthetic design, in order to cut down glenoid pit wear.2 the caput of the humerus prosthetic device replacing positionShoulder joint prosthetic device design for the chief portion of the caput of the humerus. The survey found that the curvature radius of the caput of the humerus was inconsistent, in each subdivision on the consecutive size is non the same. Now the caput of the humerus prosthetic device design is the caput of the humerus diameter and thickness correlativity coefficient as 0.75 ( Gregory T, 2007 ) The size of the caput of false organic structure and the shoulder articulation stabilisation straight relate to the strength of environing musculus in shoulder arthroplasty. Not suited prosthetic device caput will impact the caput of the humerus normal centre of rotary motion, change the shoulder articulation lever arm about, so that the musculus map alteration, causes a shoul der to shoulder, environing soft tissue hurt replacing failure. So first of all should take appropriate false figure figure to reconstruct the humerus near terminal anatomy, so as Reconstruction of soft tissue around the balance ( Yuan benxiang, 2005 ) . Normal shoulder the caput of the humerus and glenoid pit are non fiting, glenoid pit surface curvature radius is bigger than the curvature radius of caput of the humerus 2 ~ 3 millimeter, and the being of articular gristle and dishes lip in do them both basic matching. Shoulder arthroplasty ââ¬Å" mismatch â⬠refers to curvature radius of the caput of the humerus prosthetic device and glenoid pit prosthetic device are different, the ratio between them called consistent index, research shows that when the index is 0.80 ~ 0.88, joint stableness is best ( Anglin C, 2001 ) . It is considered that it will be better if the glenoid pit and the caput of the humerus prosthetic device in shoulder arthroplasty are wholly fiting from some theories, but in pattern most bookmans believe that do non fit more contributing to the stableness of the shoulder. The ground include two chief point: one is that does non fit the design can be in prosthetic device disruption happened when half the extra burden transportation to the environing soft tissue, cut down direct action in the articulations of dishes from head burden from head burden is the consequence of joint prosthetic device relaxation after one of the chief grounds. The 2nd point is that the comparatively little caput of the humerus false physical lessening abrasion atom coevals. The design and choice of caput of the humerus prosthetic device depends on the length and the mush pit breadth. Medullary pit breadth and humeral diameter relate to the thickness of the cerebral mantle, seemingly show approximately broad at the top and narrow in the underside. When intraoperative to the full enlarge mush aid prosthetic device grip with the environing bone, and to recognize the full contact force per unit area distribution better, better prosthetic device handle stableness. At present, although the 3rd coevals of anatomical type prosthetic device system already can good better the forecast of patients. Through the betterment of the caput of the humerus prosthetic device, prosthetic device single adaptability increased, shoulder map and the quality of life improved.2.2 the caput of the humerus prosthetic device fixed engineeringThe caput of the humerus prosthetic device grip fixed means has bone cement and the bone cement two. Bone cement into the bone cement and close terminal bone cement fixed engineering, non-bone cement is divided into force per unit area with fixed and compression bone grafting.3 glenoid pit prosthetic device replacing positionGlenoid pit prosthetic device has been use as clinical applications for 30 old ages, but it is still controversial. In the shoulder arthroplasty after usage joint prosthetic device will non merely increase the operation clip, intraoperative sum of hemorrhage and operation trouble, and a series of postoperative complications may happen, particularly glenoid pit prosthetic device relaxation. Glenoid pit prosthetic device relaxation is the consequence of operation failure, demand to make shoulder joint replacing surgery is one of the chief grounds for the alteration.3.1 glenoid pit the applied anatomy and prosthetic device designGlenoid pit prosthetic device ideal design is to recognize anatomical Reconstruction, glenoid pit the applied anatomy and biomechanics belongings of the prosthetic device design has an of import function. At present there are chiefly the undermentioned difference: ( 1 ) the glenoid pit prosthetic stuff: all sorts of polyethylene prosthetic device and metal pat of polyethylene prosthetic device. ( 2 ) The form of the glenoid pit, Due to the glenoid pit bone mass less, addition with age will do bone loss, and patterned advance of disease cause bone defect, and glenoid pit signifier will be altered evidently, increase the trouble of the anatomical Reconstruction. In or der to recognize the anatomical Reconstruction, bookmans design the ultra-high molecular weight polythene cuneus gasket to counterbalance for defect, preoperative adopts modern imaging engineering after bone and joint harm, right rating, in order to run into the single intervention. Glenoid pit prosthetic device nidation manner: joint prosthetic device after implant place to action in bone cement bed emphasis and glenoid pit prosthetic device have obvious influence on the burden, prosthetic Angle can besides impact the caput of the humerus in glenoid pit prosthetic device place [ 16 ] . The survey found that the glenoid pit and shoulder blade organic structure between axis Angle, Angle in the forward 2 Aà ° and pour 7 Aà ° between, after an norm of 1.23 Aà ° pour, glenoid pit prosthetic device downward inclining a hitter to cut down the caput of the humerus prosthetic displacement, so glenoid pit prosthetic device nidation in moderate backward, downward inclining can break cut do wn partial head burden, and false organic structure wear and loose ( Yuan benxiang, 2005 )3.2 glenoid pit prosthetic device fixed engineeringGlenoid pit prosthetic fixed engineering harmonizing to the fixed manner into bone cement and the bone cement, harmonizing to the prosthetic device design patterns into bolt fixed and stagger fixed. At present most bookmans think bone cement is non bone cement fixed more stable house. Neer design application foremost glenoid pit prosthetic device is made from polyethylene stuffs, ellipse, curved back, the bone cement and stagger fixed, after 30 old ages of survey the proficient betterment is really little. Pure polythene, bone cement fixed, arc line drive prosthetic device design still is the best pick, the difference is bolt fixed than stagger fixed more stable.4 other technological advancement4.1 glenoid pit biological surface angioplastyIn the presence of glenoid pit prosthetic device relaxation and pure HA the glenoid pit wear, glenoid pit biological surface angioplasty began to clinical applications. It is in the footing of HA will joint capsule, wide facia, Achilles tendon or semilunar cartilage and organ transplant fixed on glenoid pit, and ââ¬Å" file dishes and activities to reshape â⬠engineering. The angioplasty is chiefly used in immature and middle-aged patients, but compared with the TSA its healing consequence is unsure. Krishnan reported the shoulder arthritis utilizing glenoid pit biological surface angioplasty intervention after five old ages, it was found that glenoid pit of wear and tear visible radiation, the caput of the humerus prosthetic device stableness, did non happen secondary to false organic structure wear and the dishes brachial arthritis, shoulder articulation map is good. They think the glenoid pit biological surface angioplasty can obtain and TSA similar clinical results. The operation that immature patients and to shoulder joint map demanding patients has a opportunity to go through a comparatively long recuperation achieve good shoulder articulation map recovery, and to avoid a joint prosthetic device nidation after the hazards of, but still necessitate farther measure its effectivity and persistent. By utilizing this engineering is still need to be s olved such as transplant stuff beginning, its lastingness, surgical hurt jobs such as large. The development of tissue technology make it go the solution of this job is one of the most effectual ways.4.2 shoulder joint replacing alteration processsShoulder arthroplasty can look for shoulder hurting worse and functional restrictions, need to shoulder joint replacing alteration processs. Neer will be its ground loosely grouped into the undermentioned three facets: [ 2 ] : ( 1 ) the hapless preoperative status, such as rotator turnup hurt, infection, etc. ; ( 2 ) the operation and the false organic structure of complications, such as during the operation, the structural harm, anatomical Reconstruction failure ; ( 3 ) the jobs, such as rehabilitation exercising, hapless dishes brachial joint continued instability. HA postoperative lead to pass the most common ground is glenoid pit wear, TSA for dishes brachial joint continued instability and glenoid pit prosthetic device relaxation5 the market of shoulder articulation replacingThe cost of wellness attention is increasing every twelvemonth. There is a turning demand that the costs of intervention be justified by proved measuring of quality of life betterment. In finding the appropriate use for joint replacing surgery, and therefore specifying its function in the intervention of degenerative upsets, effectiveness rating is critical. Entire joint replacing has become a feasible option for immature, middle-aged, and aged patients who want to prolong athletically active life styles. Although shoulder arthroplasty can break easiness serious shoulder joint disease patients clinical symptoms and better with shoulder map, but at present the application more focal point on low to the map demand of the aged patients. And in the clinical pattern of many immature and middle-aged patients because of the serious harm to the same shoulder surgery. The traditional surgery, ankle arthrodesis and joint operation from off the serious influence shoulder articulation map and patient quality of life, immature and middle-aged patients to joint functional demand is high, the more hope the shoulder arthroplasty. To handle immature and middle-aged patients with shoulder joint replacing, clinicians ever hold more conservative. on the one manus, because of the shoulder articulation is the whole organic structure of big articulations activity scope biggest articulations, its activity strength, more easy to do prosthetic device relaxation and wear, particularly glenoid pit false organic structure parts, shorten the prosthetic device life ; On the other manus because of shoulder articulation inspection and repair engineering non mature. But there are besides clinicians claims for immature and middle-aged patients with shoulder arthroplasty, because: ( 1 ) Tell from the map upper limbs than lower limbs are more likely to avoid weight factors, can cut down false organic structure wear ; ( 2 ) from the surgery manner, ankle a rthrodesis and joint from off the shoulder articulation map BASIC is lost, the serious influence patients quality of life, and shoulder arthroplasty can maintain a certain extent with shoulder map, better the quality of life. Burroughs [ 31 ] on 19 instances of average age, 38.6 old ages of the immature and middle-aged patients with shoulder joint replacing therapy, after a average followup of 5.6 old ages, and from diseases and surgical types of categorization treatment. The consequences showed that patients postoperative shoulder articulation map and quality of life improved, no postoperative shoulder articulation map impairment, and TSA is HA has good healing consequence. Sperling [ 32 ] reported so far the longest followup were the consequences of the survey, this survey included 78 patients with HA and 36 instances of patients with TSA, age are & lt ; fifty old ages old, and a average followup of 16.8 old ages. The consequences showed that HA and TSA on hurting alleviation and functional betterment of all can obtain long-run, steady consequence, HA a TSA in quality of life better healing consequence, but the outlook of life is comparatively short and overhaul rate is higher. He thought that should be based on the single state of affairs of patients with disease patterned advance and take the right manner of replacing. At present shoulder arthroplasty can do immature and middle-aged patients get better and stable forecast, But for the immature and middle-aged patients with TSA or HA, is still controversial. At present, the shoulder arthroplasty is still has many jobs, the chosen replacing engineering, fixed method and stuffs to acquire the best healing consequence, still necessitate big multicenter randomized controlled tests and long-run follow-up observation. A hot topographic point in the survey of many focal point on glenoid pit portion ; Shoulder joint prosthetic device system are largely based on western people study design, with the popularisation and application of engineering in our state, how to plan a more suited for China ââ¬Ës patients with shoulder articulation prosthetic device system ; Whether can utilize tissue technology theory and material better work out the glenoid pit surface angioplasty are faced with the job ; For joint map of the high demand on the immature and middle-aged patients, how can break better the long-run forecast. All these need farther research to better and corroborate. LUGLI, TOMASO M.D, Artificial Shoulder Joint by Pean ( 1893 ) : The Facts of an Exceptional Intervention and the Prosthetic Method, Clinical Orthopaedics & A ; Related Research: June 1978 ââ¬â Volume 133 ââ¬â Issue ââ¬â ppg 215-218 Krishnan SG, Nowinski RJ, Harrison D, et Al. Humeral hemiarthro plasty with biologic resurfacing of the glenoid for glenohumeral arthritis-Two to fi fteen-year results. J Bone Joint Surg ( Am ) , 2007, 89 ( 4 ) : 727-734. Gregory T, Hansen U, Emery RJ, et Al. Developments in shoulder arthroplasty. Proc Inst Mech Eng H, 2007, 221 ( 1 ) : 87-96. eà ¬c , eââ¬Ë?eâ⬠¹Ã ±?à µÃ · . eââ¬Å¡Ã ©aâ⬠¦?eSââ¬Å¡a?â⬠câ⬠?eà §?aâ⬠°-a?Za?â⬠¡a?ââ¬Å"eà ®?eà ®? . aa?Secà §Ã¢â¬Ëââ¬Å¡a?- , 2005, 8 ( 6 ) : 571-573. Anglin C, Wyss UP, Nyffeler RW, et Al. Loosening public presentation of cemented glenoid prosthetic device design brace. Clin Biomech ( Bristol, Avon ) , 2001, 16 ( 2 ) : 144-150. Boileau P, Avidor C, Krishnan SG, et Al. Cemented polyethylene versus uncemented metal-backed glenoid constituents in entire shoulder arthroplasty: A prospective double-blind, randomized survey. J Shoulder Elbow Surg, 2002, 11 ( 4 ) : 351-359.
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